How to start your social media empire

Following up with yesterday’s post about vegan business ideas, I wanted to talk about social media today. Social media can be a very powerful tool to grow your message or it can be a big headache! I have consulted many business owners some who have worked in the tech industry who are still not on board with social media. Personally, I think social media is an amazing tool and I have launched my website and consulting business primarily using social media.

How to start your social media empire:

Facebook

- Find a fanpage category that best fits your business model

- Use your business name

- Add business logo

- Sign in under your fanpage

- Fill out all “info”

- “Like” other likeminded businesses

- Suggest your fanpage to all of your friends and family

- Post content once a day preferably with a link or picture to allow people to “share”

- Link to other fanpages you like by using the @ sign then the fanpage name

- Post socially responsible decisions made

- Interact with fans

- Great outlet to get feedback, conduct market research and increase customer service

- Stay true to your message!

Twitter

- Create a twitter account

- Fill out “bio” and include location, website link and logo

- Use simple twitter background

- Follow likeminded businesses, possible consumers, decision makers and bloggers

- Tweet messages with or without link a few times per day. This is your business’ “news feed” and multiple posts per day work best {but too much!}

- Interact with other twitter accounts using the @ sign then the twitter account name

Example: @VeganConsultant What is your favorite type of vegan cheese?

- Suggest twitter accounts you like on Follow Friday

Example: Happy #FF @NaturalVegas @Belsandia @BambooWellness

- Use hash tags to create better search engine results

Example: Great connecting! Join me on FB for more #vegan #eco #animalrights #entrepreneur goodness : ) http://www.facebook.com/VeganConsultant

- When posting website links you MUST use http://www.

- Retweet messages you like posted by other accounts

- Post socially responsible decisions made

- Interact with fans

- Great outlet to get feedback, conduct market research and increase customer service

- Stay true to your message!